Marketing Literature review Example | Topics and Well Written Essays - 1000 words - 1

Marketing - Literature refresh Exampleliterature review will look at the effects of the product organization on the consumer behavior and how likely ar the product placement to change consumers mode of buying a certain commodity. It is crucial for mountain to make out how to use product placement positively (Johnson, 2009).Product placement is the use of diverse types of media to make people conscious of different products and services when they are entertained through watching. Its development dates back upto 1896, when it was used by Lumiere brothers in their short film washing day in Switzerland and they advertised soap. It was introduced by Henri Lavancy who was the film film director and publicist for the soap company but, it became popular in the 1930s when the sound movie was introduced. For example, in 1934 in the movie, It happened One Night, the star Clarke Gable featured bare chest and sale of mens shirts bring down therefore, use of the movie is a strong tool of pr oduct placement (Johnson, 2009).It gained popularity with the years, but in 1980s, it became more(prenominal) successful when the movie Extra Terrestrial by Steven Spielberg advertised Reese Pieces and increased its sales by 65%. The 80s was the turning point of product placement where there was a working league between the movies and the commercial sector. According to Mary-Lou, product placement is necessary because moviemakers need money for their movie issue therefore, they will turn to the commercial sector to provide the money and them to provide the services of product placement (Johnson, 2009).Product placement in Sweden developed in the 1990s when the real first commercial commenced, this was referable to strict government regulations on media operations. It has been embraced in the recent past, for example, where TV shows get sponsorship from the commercial sector in SVT. In Kanal 5, the home improvement show Room Service was sponsored Marlamastana which is the trading association of painters. To